In a beat-up gas station on the corner of Sweet Briar and 12th Avenue South in Nashville, Tennessee, a love story was born. Two years ago, Matt and Carrie Eddmenson opened their denim shop Imogene + Willie, and the rest is history—a well-tailored history, smelling of hot cotton and cold brass.
They’ve earned fans (including some really famous ones) for their singular approach to making and selling jeans. In this video, they share the story of how their little business came to be. We recommend heading to Nashville for the ultimate souvenir—your own bespoke pair—but if that’s not in the cards, you can now shop the collection online.
© 2010-2011. TABLET TALK IS BROUGHT TO YOU BY THE TEAM AT TABLET.
Love what your doing. It is a pity that i live in Australia and cannot make a quick stop off at your beautiful store
Love it!!! Thanks for sharing. Nice to see the American Dream still alive & growing. Definitely passing this information on & on…about you & your business. Will stop by to visit your store in the very near future. God bless.
WOW – Great story – Great jeans – Want to open a store in Birmingham UK?
I am a denim lover and been working with denim for many years (iv-play.com) in Mauritius on the other side of planet earth and I have been really touched by your story and the authenticity of your trade.The film as well is beautifully done and conveys the DNA of your passion for craftsmanship.Thank you for sharing.